For Schools
A CRM for schools, built around the admission season
Your admission season is three months long and decides the whole year. SCRMAI makes sure every enquiry is captured, every parent is followed up, and every campus visitor hears from you again — without adding a single person to the front desk.
- Works with CBSE, ICSE and state-board structures
- Campus-visit pipeline with automated parent follow-up
- Fee collection with installments and GST receipts
- Absence alerts and AI monthly progress reports to parents
14-day free trial · No credit card required · Cancel anytime
New Enquiry2
Aarav Sharma
AI score 82
Diya Nair
AI score 64
Contacted1
Kabir Mehta
AI score 71
Demo Booked1
Ishita Rao
AI score 91
Admitted1
Vivaan Gupta
AI score 100
Demo booked for Saturday, 11:00 AM · Hindi
The shape of the problem
Three months of enquiries, one front desk
A school’s admission enquiries arrive in a concentrated burst — and they arrive at the exact moment the front desk is also handling current parents, fee queries and the start of a new session.
That collision is what produces the uncontacted enquiry and the campus visitor nobody called back. It is a capacity problem, and the cheapest way to solve it is to stop having humans do the parts that do not require judgement.
What a school uses most
The features that carry the season
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Campus-visit pipeline
New → Contacted → Campus Visit → Admitted, with visits booked into Google Calendar and follow-up running automatically on anyone who visited and went quiet.
Admission CRM -
WhatsApp parent communication
A shared inbox and broadcasts on the official Meta Cloud API, so parent conversations belong to the school rather than to a staff member’s phone.
WhatsApp CRM -
Fee collection with installments
UPI, card and netbanking via Razorpay into the school’s own account, with GST receipts and automated reminders per installment.
Fees and payments -
Attendance with parent alerts
Mark a student absent and the parent hears about it the same morning on WhatsApp — the cheapest attendance intervention available.
Attendance -
AI monthly progress reports
An attendance and exam summary written and sent to each parent every month, without a class teacher having to write thirty of them.
Student management -
Parent portal
Parents check fees, attendance, results, report cards and certificates themselves, which removes a large share of routine front-desk calls.
Parent portal
Admission season
Nobody has to remember the campus visitor from Tuesday
A family tours the school, likes it, and says they will decide after speaking to grandparents. In a manual system that enquiry now depends on one counsellor’s memory during the busiest fortnight of the year. In SCRMAI it enters a three-touch WhatsApp sequence automatically and reappears at the top of the list if it re-engages.
- Automated follow-up on every campus visitor
- AI score surfaces the ones worth a personal call
- Replies land in the shared inbox, assigned to a counsellor
- Lost enquiries closed with a recorded reason, not silence
Ishita Rao — Class 11 Science
AI lead score
91
Why: Campus visit completed, opened the fee structure three times, and an elder sibling already studies here.
Next step: Call today and offer the 3-installment plan — this family converts on affordability, not on discount.
Through the year
Retention is the other half of the job
Once the session starts, the same system handles attendance, fees, exams and the parent relationship — and joins them into a drop-risk signal that gives you warning before a transfer certificate is requested.
- Attendance, exams and fees in one student record
- Drop-risk flagged with a plain-English reason
- Monthly progress report to every parent, automatically
- Parent portal for self-service fee and result checking
A school admin’s Monday morning
- Open admission enquiries243
- Campus visits this week31
- Fees collected online₹8,42,000
- Absence alerts sent today17
- Students flagged at risk9
Rollout
A single school, live in a week
-
01
Import enquiries and students
Upload your current enquiry list and student roster from Excel. Duplicate detection cleans them on the way in.
-
02
Set up classes and fee heads
Configure class and stream structures for your board, and define fee heads with installment schedules.
-
03
Connect WhatsApp and Razorpay
Link your Meta WhatsApp Business account and Razorpay so messages and fees run through your own channels.
-
04
Switch on the automations
Absence alerts, fee reminders and the cold-enquiry drip. From here the routine work runs itself.
FAQ
Frequently asked questions
Does SCRMAI replace our school ERP?
Usually not, and we would not push you to try. If your ERP handles payroll, transport, library and inventory well, keep it. SCRMAI owns the growth and relationship half — admissions, parent communication, fees, attendance alerts and retention — and is designed to run alongside an existing system.
Will it fit a CBSE / ICSE / state-board structure?
Yes. Class and stream structures, exam types, fee heads and batch names are configurable, because SCRMAI works on the admission and student lifecycle rather than on a specific curriculum.
Can different staff see different things?
Yes, and you will want that. Role-based permissions are fully configurable — a class teacher sees attendance and exams for their class, while fee collections, the audit log and account settings stay with the admin.
We have multiple campuses. Does that work?
Yes. Organise classes, staff and fee structures per campus and read analytics per campus or across all of them. Multi-campus schools generally use the Business plan for unlimited team members and configurable roles.
What does it cost for a school?
Plans start at ₹999/month for a single centre with up to 500 leads and 3 team members. Most schools running a full admission season with an AI-assisted funnel sit on Professional at ₹2,499/month. See pricing for the full comparison.
Go into next admission season with a system.
Start a 14-day free trial — full feature access, no credit card.